Turning Passion Into Performance: Brittany Loren on Building Glovation Entertainment

Some people discover a creative passion and keep it as something they love to do.

Others decide to build an entire business around it.

For Brittany Loren, professionally known as Alta Ray Star, that passion became Glovation Entertainment, a performance company built around creating memorable experiences through circus arts, aerial work, fire performance, and interactive entertainment.

In this episode of Women in the Driver Seat, host Mary Helen Darah sits down with Brittany and fellow performer Samantha Marie, known professionally as Visual Vivacity, to talk about creativity, entrepreneurship, and what happens when someone decides to take an artistic passion seriously enough to build a business around it.

For Brittany, the journey has been about more than performing.

It has also become a way to create opportunities for other artists.

When a Passion Starts Becoming Something Bigger

Brittany’s path into entertainment grew from a genuine love of performance.

As she became more involved in fire performance and other forms of circus entertainment, she began seeing the potential for something larger.

The idea of creating a team started taking shape.

Eventually, people around her encouraged her to consider building something of her own.

Brittany did not rush the decision.

She took time to think about what the business could become and whether she was ready to take on the responsibility that came with it.

That thought eventually became Glovation Entertainment.

What started with a passion for performing became a company capable of bringing artists together for events throughout Northwest Ohio and beyond.

The performances may be exciting to watch, but behind them is a business that requires planning, coordination, trust, and a willingness to keep pushing into unfamiliar territory.

Creating Experiences People Remember

Glovation Entertainment is built around the idea that entertainment should feel like an experience.

Aerial acrobatics can transform the atmosphere of an event.

Fire performances create a sense of energy and spectacle.

Interactive circus entertainment can pull audiences into the moment rather than leaving them simply watching from a distance.

For Brittany, the creativity comes from understanding the event and finding the right performance to fit it.

That takes more than physical skill.

It requires attention to detail and the ability to turn an idea into something that can be performed safely and effectively in front of an audience.

The final result may look effortless.

The work behind it is anything but.

Performers train.

They prepare.

They coordinate.

They learn how to adapt when a venue, audience, or event calls for something different.

That combination of creativity and discipline is what allows the performance to feel spontaneous while still being carefully planned.

Building a Business Around Art

Turning an artistic passion into a business creates an entirely different set of challenges.

Brittany has had to learn how to operate not only as a performer, but also as an owner and leader.

That means thinking about the people around her just as much as the work happening on stage.

During her conversation with Mary Helen, Brittany is candid that being a woman business owner is not always easy.

There can be pushback.

There can be moments when confidence is tested.

But one of the parts she finds most meaningful is the opportunity to help other people reach their own goals.

Glovation gives performers another place to grow.

It creates opportunities for artists to make connections, gain experience, and continue developing their craft.

For Brittany, that has become one of the most rewarding parts of owning the company.

Success is not only about the performances she gets to do herself.

It is also about seeing someone else move forward because the business created an opportunity for them.

Seeing the Business Through a Performer’s Eyes

Samantha Marie brings another perspective to that story.

As Visual Vivacity, Samantha is part of the performance side of Glovation Entertainment and understands what it means to step into an environment built around creativity and expression.

Her presence in the conversation helps show why building a team matters.

A performance company is not one person doing everything.

It depends on artists who bring different strengths, personalities, styles, and skills into the same creative space.

That variety is part of what makes live entertainment exciting.

Each performer adds something different.

For audiences, those differences create surprise.

For performers, they create opportunities to learn from each other.

For Brittany, leading that kind of team means creating room for people to grow while still maintaining a clear vision for the company.

Taking the Leap Before You Feel Completely Ready

One of the larger themes in Brittany and Samantha’s conversation is courage.

Creative work often requires taking a chance before you know exactly what the outcome will be.

Starting a business does too.

There is rarely a moment when every question has been answered and every fear has disappeared.

At some point, someone has to decide to move forward anyway.

Brittany encourages women with an idea or dream not to let fear become the reason they never explore it.

Trying something new can unlock abilities you did not know you had.

It can also introduce you to people and opportunities you would never have encountered if you had stayed comfortable.

That willingness to take the next step has shaped Glovation Entertainment from the beginning.

Creating Opportunity Through Expression

There is something especially fitting about building a business around performance.

Performing requires confidence, but it also creates confidence.

Every time an artist steps in front of an audience, attempts a new skill, or accepts a new opportunity, they learn something about what they are capable of doing.

Brittany has built Glovation Entertainment around that kind of growth.

The company gives audiences something exciting to experience.

At the same time, it gives performers a place to explore their abilities and keep moving forward.

That connection between creativity and opportunity is what makes the story bigger than entertainment alone.

It is about taking something you love and allowing it to become a pathway for other people too.

Following the Dream Far Enough to See Where It Leads

Brittany Loren’s story is a reminder that a creative passion does not have to stay on the sidelines of your life.

Sometimes it can become the next chapter.

Sometimes it can become a business.

And sometimes it can become an opportunity for an entire group of people.

Through Glovation Entertainment, Brittany has turned her love of performance into something audiences throughout Northwest Ohio can experience while creating space for performers like Samantha to continue pursuing their own artistic goals.

The company may specialize in spectacle, movement, and unforgettable moments.

But underneath all of it is something simple.

Someone believed a passion was worth following.

And then she built something around it.

👉 Watch now to hear Brittany Loren and Samantha Marie share how creativity, courage, and a willingness to take chances have helped turn Glovation Entertainment into a growing performance company built around unforgettable experiences and new opportunities for artists.